UI/UX Designer · Based in Switzerland
I design digital products that people actually enjoy using — blending clean visual thinking with deep empathy for the user. From Chorley to Zurich, I've built a practice rooted in clarity, craft, and calm.
I grew up in Chorley, Lancashire — a town that taught me grit, directness, and a healthy disregard for fuss. At 10, my family moved, and by adulthood I'd found my creative home in Switzerland.
The Swiss precision and love of craft seeped into my design philosophy. I believe great UI/UX is invisible — it just works, delights quietly, and gets out of the way.
Today I partner with startups and scale-ups across Europe, helping them build products that are both beautiful and purposeful.
Every decision starts with the person on the other side of the screen. Research, empathy, and iteration are my bread and butter.
Swiss efficiency meets Northern English pragmatism. I deliver quality work on schedule, without the agency bloat.
Having lived and worked across Europe, I bring cultural sensitivity and international design sensibility to every project.
End-to-end redesign of a Swiss fintech app serving 200k+ users. Built a scalable design system, reduced onboarding drop-off by 34%, and transformed a cluttered interface into a calm, trustworthy experience.
iOS/Android app helping commuters choose eco-friendly routes. Rapid prototyping to launch in 10 weeks.
Full visual identity and e-commerce UX for a curated European marketplace of independent makers.
Deep dive into your users, business goals, and competitive landscape. No assumptions — only insight.
Synthesise research into clear problem statements, personas, and success metrics before a single pixel moves.
From rough sketches to high-fidelity prototypes, I iterate fast and involve stakeholders at every stage.
Pixel-perfect specs, design tokens, and thorough handoff documentation — so developers can build with confidence.